On Page SEO Checklist for Higher Google Rankings

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7 Steps of On-page SEO for Boost in Ranking


On page SEO

On page SEO is one of the only things you have full control of an SEO. Today I'm gonna take you through an on-page SEO checklist that we use to grow our search traffic consistently stay tuned. What's up SEO s Same here with a trusty SEO tool that helps to grow your search traffic research your competitors and dominate your niche now if you're new to on-page SEO. It's basically the practice of optimizing web pages to help them rank higher in search engines. While on-page work likely won't be enough to rank for competitive terms it's a foundation to hire Google rankings and more traffic for your site with that said let's get to the checklist.

Step 1

is to understand and match search intent a search intent basically means the reason behind a search is query for example if someone searches for buy headphones they likely want to see category pages from e-commerce stores and you don't have to guess what search intent is since Google gives preference to pages that their users are happy with just search for your target keyword and analyze the types of pages that show on the first page. After all user Happiness essentially means satisfied search intent so let's say you had a website where you sell supplements and you want to create a page targeting the keyword best protein powder. If you look at the search results you can tell right away from the titles that they're all blog posts that follow a list styled format. So for this scenario I wouldn't advise creating a product or category page targeting this keyword because if you're not matching intent you probably won't rank now while it's easy to stop here and start writing I highly recommend actually visiting these pages to get a better understanding of what they've included in their posts for example if you look at this post you'll see that they're primarily focusing on categorizing protein powders by type best grass-fed whey protein powder best-tasting protein powder they then go on to give you a description of that specific product and end it off by breaking down the pros and cons and if you look at another one of the top 3 results you'll also see that the focus is on types before brands analyzing the top results it's like looking through the lens of Google their job is to return the most relevant results for any given quarry take note of search intent and make sure your page matches it. 

Step 2

is to increase topical relevance of your page we ran a study and found that on average the number one ranking page for a target keyword ranks for nearly a thousand other relevant keywords in the top 10 so what you'll want to do is find related subtopics to ensure your pieces throw and there are a few ways you can find these related subtopics first analyze the top ranking pages and look for relevant keywords so this time you'll see related keywords like whey isolate concentrate grams and calories second use Google's Auto suggests just type in your target keyword and you'll see a few suggestions like for women for men weight loss weight gain smoothies and bulking which are all related to protein powder just make sure that these are in fact related subtopics and not standalone topics of their own to do that Google this is just the keyword and if the results are completely different to the results for your main target keyword chances are you should target the keyword with its own page number three use the people also asked box to find points worth covering here you'll see common questions people are asking like what is the healthiest protein powder and which whey protein is best for muscle building finally you can scroll down to the bottom of the page to see additional keywords and potential subtopics for your post now the downside to these methods is that you're kind of guessing so a better way to do this is to use a traps content gap tool which is going to show us common keywords that the top pages rank for in Google and to me this is much more valuable since you're essentially looking at the exact keywords Google has ranked a single page for so why wouldn't your page be able to rank for those same keywords so I'm in the content gap tool and you'll see that I've pasted in a few of the top ranking pages for the query best protein powder in the top section and I've left the bottom section blank what we're asking the tool to do here is show common keywords that any of these pages rank for where at least one of them ranks in the top ten in this to ensure that our results are relevant since keywords in position 50 probably won't be very helpful so let's run the search and now you can see data that shows you which subtopics you should cover to narrow our list down even further let's change the number of intersections where all three pages need to rank in the top 100 and we're down to around 140 relevant keywords to skim through so you should talk about they wrote in you'll also see that for women is a recurring theme here and people are also specifically looking for vanilla protein powder now that you  have a data-driven outline you should be able to write your post and create content that perfectly matches the intent of your future visitors.

Step 3

which is the use short and descriptive URLs in our study on various on page ranking factors we found a clear correlation between the number of characters in the URL in a pages ranking position in Google now correlation doesn't mean causation so I don't want you to take his advice as a be-all end-all so let's say that your page title was 11 best protein powders in 2019 now if you're using a CMS like WordPress it'll automatically change the URL slug to the title and replace spaces with dashes this URL is longer than it needs to be so as a general rule of thumb use your target keyword as a URL slope so in this case I'd leave it as just best protein powder because it's short and descriptive now there are a couple other benefits worth noting the first people are most likely to click the search results that best match their search query and descriptive URLs could help cement your page as that result second descriptive URLs tend to include your target keywords and since people often use URLs as anchor text when linking to a page it can be helpful now if you already have URLs that are long and or not descriptive I wouldn't worry too much about changing them if you're getting a good amount of search traffic for example medical news today gets around 53 million search visits per month and if we go to the top pages report which shows us their pages with the most organic traffic you'll see that their pages still get a ton of search traffic despite having number you are all slugs.

Step 4

is to add your target keyword in your title meta description and h1 tag if and when it makes sense to and there are two reasons why I highly recommend including your target keyword in your title tag description in h1 tag number one when we study two million keywords we found that there was a small correlation between rankings in the strategic placement of exact match keywords and number two it can help searchers quickly understand that your page is the most relevant for their search quarry for example let's say you want to find an article with reviews on refrigerators so you go to google and search for refrigerator reviews now if you were to see these two results which one would you be more likely to click probably the first one since it uses the words you used in your search Corti in other cases exact match keywords can look quite spammy for example you wouldn't create a title like this simply because the keyword has a bit of search volume so bottom line you don't need to stuff exact match keywords into your titles or even content for the sake of it you can use synonyms stop words and connecting words Google is smart enough to figure things out just make sure your content is on point all right.

Step 5

is a super low hanging way to improve your on-page SEO and that's to optimize your images with alt tags image alt tags allow you to provide descriptive text for images on your page here's what the code for a typical image looks like and when you add the alt attribute you would basically describe the image by adding alt equals your description now there are a few reasons why this is important to do first when your image fails to load on your page the alt text will appear as a replacement to the image second 8.1 million Americans have a vision impairment and oftentimes they may rely on a screen reader alt text can help provide a more rich experience for your users and third alt text can help you rank your images in Google images John Mueller confirms this by saying alt text is extremely helpful for google images if you want your images to rank there looking at our Google search console data you'll see that in the past three months we've had around four million impressions from our images alone which led to over 5,000 clicks to our pages bottom line it doesn't take much effort to add a few words and describe your images which could lead to big returns alright.

Step 6

is to add structured data where it makes sense and I'm sure you've seen Start results with things like star ratings this is the result of review structured data which could have a positive impact on your click-through rates but using this isn't just about increasing visibility in google search since not all schema types create additional details in the SERP it's about making it easier for search engines to understand what your pages are about so while it isn't a direct ranking factor it may still help you rank higher in Google here's what John Mueller had to say there's no generic ranking boost for structured data usage however structured data can make it easier to understand what the page is about which can make it easier to show where it's relevant improving targeting and maybe ranking for the right terms you can use Google structured data markup helper to quickly generate your own code so for this article I'll select the title of the article and set the property as the name and then I'll do the same thing for the author property once you're all done click the Create HTML button and a piece of JSON code will pop up which you can then add to your page as instructed here or if you're a WordPress user there are plugins out there that make adding markup super easy feel free to check out our video on our WordPress SEO plug-in setup which covers a code less structured data plugin alright.

Step 7

is to make sure your content is simple and easy to read creating clear and concise content can help search engines piece together what your content is all about but what's even more important in my opinion is making it simple and easy to read for real people it's believed that Google looks at user signals like dwell time and time on page to influence rankings so if your content is  complicated and difficult to understand your visitors will be heading straight for the back button which is never a good thing here are a few tips to improve readability avoid big words if you don't have to use them for example don't say proximity when you can say near use short sentences and paragraphs this can simplify the read for users as big walls of text can be intimidating finally as a general rule of thumb write as you speak in fact everything that you've watched in this video is scripted and if you've made it this far it's because it was easier to digest had I written the script in an academic tone you would have probably been gone a while ago to benchmark readability you can use a free tool called Hemingway editor just paste your content in there and you'll get a readability score I suggest aiming for a round of fifth to sixth grader level for the most part this is the on page SEO checklist we use at a truss and it works tremendously well now if there's anything I've missed that you find to work particularly well let me know in the comments and if you enjoyed this video make sure to like share and subscribe for more actionable SEO and marketing tutorials so keep grinding away put your best foot forward for each step and I'll see you in the next tutorial.

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